7 Things to Consider Before Signing Up for a New Website

Launching a website is a major step for any business. It’s more than just a digital storefront – it’s your online brand presence and a vital tool for engaging potential customers. However, before hiring a web designer, developer, or digital marketing team, it’s essential to fully understand the agreements and contracts you’ll be entering into.

Here’s a guide to ensure you’re well-informed before committing to a new website project.

1. Understand Key Web Terms

Before engaging with a provider, familiarize yourself with some essential web terminology:

• Domain: This is your website address and email domain, like ‘yourcompany.com’.
• Web Design: This refers to the visual aspects and layout of your website, as well as the user experience visitors will have while navigating it.
• Web Development: This is the behind-the-scenes work, including coding and structuring your site to ensure it functions correctly.
• Digital Marketing: This encompasses strategies for promoting your business online, including content creation, paid advertising, email campaigns, and more.

Make sure the provider’s offerings align with your business needs and that their skills meet your expectations.

2. Shop Around for the Best Provider

Your website is an investment in your business, so be cautious of overly cheap services that may cause problems down the road. While local web developers might charge more, they offer the advantage of being accessible for face-to-face meetings and easier problem resolution if issues arise. On the other hand, overseas providers may seem more affordable upfront, but resolving issues remotely can be more difficult and costly.

3. Watch for Ownership Red Flags

You should retain ownership of your website, domain name, and content, unless you’re using stock images. Be cautious if a developer’s contract claims ownership of your website or domain, even after launch. This could create a situation where only they can make changes, making it harder and more expensive for you to switch providers in the future.

4. Get Everything in Writing

While your developer may handle domain registration and website creation, it’s important that ownership and control remain with you once the website is launched. Always get this confirmed in writing before starting the project. Additionally, clearly define the process for transferring access, logins, and passwords to ensure you can manage the website independently.

5. Understand the Fine Print

Before signing any contract, carefully review all terms and conditions. If your agreement includes ongoing maintenance and support, ensure the costs are clearly outlined, whether it’s based on hourly rates or a monthly fee. If you’re uncertain about any part of the contract, don’t hesitate to ask for clarification.

6. Clarify the Change Process

It’s likely that you’ll want to make adjustments after seeing the initial draft of your site. Make sure your contract specifies how many rounds of changes are included, and what the timeline will be. Also, clarify any additional costs for changes beyond the initial scope of work. For example, replacing images may be included, but fixing bugs or issues like broken links shouldn’t come with additional fees.

7. Avoid Upfront Full Payments

To prevent complications later, try to avoid paying for the entire website upfront. It’s best to pay a deposit and set up a payment schedule based on milestones. Your provider should outline these milestones clearly, detailing key stages like domain registration, content planning, coding, and testing. This will help you track progress and ensure everything is delivered as agreed.

By following these steps, you’ll be well on your way to securing a successful and hassle-free website project that aligns with your business goals.